Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.
1.Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.
2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.
3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.
4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.
5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:
-By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.
-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.
-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.
-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.
-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.
Give your business a boost by effectively using blogging as an Internet marketing tool.
In the mean time, Good Luck on your journey to success…
OR if you would like to succeed immediately to create financial freedom working only 4 hours a week, check out http://www.Secrets2InternetFortunes.com.
AND for a Limited Time, you will also receive a FREE copy of a limited number of the amazing 60 page eBook “52 Highly Profitable Instant Online Business Ideas That You Can Steal As Your Own And Start Today On A Very Tight Budget!”, which is jam packed with so many ideas you can use to instantly create an automated income for life! That’s my GIFT to You as a way of saying thank you for reading my articles.
2009/02/24
Promote Your Business Free Online by: Tsuyoshi Suzuki
It is rather interesting that most people do not take free online marketing tools seriously. With the free marketing tools that I am going to list and explain here, you can create a whole online marketing strategy that will generate the amount of traffic needed for your website to start generating sales. If you have ever wanted to discover how you can use the BEST online marketing tactic to promote your Web Site for free, now it's your chance to learn the amazing tactic that I'm using on a regular basis to generate tons of instant visitors to my Web Site(s).
Free online marketing strategy you can create full aggressive campaigns to generate traffic and sales without having to spend any money. These are just a few free Internet marketing methods that can increase your web traffic by leaps and bounds if you spend the time to implement and manage them. Are there any free systems that work? Yes, I’m please to say that there are and I’d like to introduce you to free marketing methods that really work and that you can implement on your own.
This is not to tell you that you are better off only focusing on plain free Internet marketing techniques. As you read this discussion of some of the free and near-free marketing techniques available today, you may want to consider trying them for yourself. Anybody planning an online marketing campaign should look very carefully at the so-called free marketing tools and options, the effectiveness of some of the techniques will surprise them.
Instead of all the headaches and extra work that has to go into mini sites, many smart online entrepreneurs use free marketing articles. Much of the free online marketing is just a big waste of time, and often generates a ton of mail soliciting YOUR business. One of the best ways to get free web site marketing is to get your web site’s link, with title and description, placed on other websites.
Another way people use these free methods are to embed their affiliate links and product links into them so that readers will click on them and thus get more website traffic to their websites and make money when these get converted into sales. Another benefit of online marketing articles is that it helps to generate more links and traffic to your website. The power of article marketing is obvious, and if you are a website owner, you should certainly be using it to drive free targeted traffic to your website.
One of the best and most powerful ways to drive targeted traffic to your website and to make sales is through Article Marketing. The next way to drive free targeted traffic to your website is to include a link to your site and small ‘hook’ in your signature. Each article you have published is excellent advertising for your website as at the end of your article you will have printed an 'about the author' section (also called bylines), this advertises you and your website and builds free traffic to your site and credibility for you if your articles are of good quality.
Remember: People (customers and employees) + Package (your Face to the Customer) + Brand (who you are) = Marketing Success. Online marketing articles are one of the best ways to market your business on the internet.
Free online marketing strategy you can create full aggressive campaigns to generate traffic and sales without having to spend any money. These are just a few free Internet marketing methods that can increase your web traffic by leaps and bounds if you spend the time to implement and manage them. Are there any free systems that work? Yes, I’m please to say that there are and I’d like to introduce you to free marketing methods that really work and that you can implement on your own.
This is not to tell you that you are better off only focusing on plain free Internet marketing techniques. As you read this discussion of some of the free and near-free marketing techniques available today, you may want to consider trying them for yourself. Anybody planning an online marketing campaign should look very carefully at the so-called free marketing tools and options, the effectiveness of some of the techniques will surprise them.
Instead of all the headaches and extra work that has to go into mini sites, many smart online entrepreneurs use free marketing articles. Much of the free online marketing is just a big waste of time, and often generates a ton of mail soliciting YOUR business. One of the best ways to get free web site marketing is to get your web site’s link, with title and description, placed on other websites.
Another way people use these free methods are to embed their affiliate links and product links into them so that readers will click on them and thus get more website traffic to their websites and make money when these get converted into sales. Another benefit of online marketing articles is that it helps to generate more links and traffic to your website. The power of article marketing is obvious, and if you are a website owner, you should certainly be using it to drive free targeted traffic to your website.
One of the best and most powerful ways to drive targeted traffic to your website and to make sales is through Article Marketing. The next way to drive free targeted traffic to your website is to include a link to your site and small ‘hook’ in your signature. Each article you have published is excellent advertising for your website as at the end of your article you will have printed an 'about the author' section (also called bylines), this advertises you and your website and builds free traffic to your site and credibility for you if your articles are of good quality.
Remember: People (customers and employees) + Package (your Face to the Customer) + Brand (who you are) = Marketing Success. Online marketing articles are one of the best ways to market your business on the internet.
The Tips for Making Money Online Part 2 by: Tsuyoshi Suzuki
Remember: The biggest reason most people don't make money online is that they never get started. A crucial step to make money online is driving targeted and qualified paying traffic to your website. The lesser the competition for the specific keyword, the higher the chance of your site to get to the top of the search engines and the chance to make money online is significantly increased. Another way to make money online is to become involved with email marketing or search engine marketing. With today's technologies, all you need to make money online is an 'interest', like a hobby, a skill, a passion, or a just general topic that you have interest or expertise in.
Traffic / Keyword
Your need to have good traffic to make money online an in order to do that, you need to know which keywords to use as the best. Once you have them, you also need to know if those keywords are working for you, or if you will need to tweak them to get better results. So, keywords are a great topic to understand. You need to become a member of famous Directory like Google and Yahoo. Using service of Google called Adsense, you have to add your ads, details or article related to keywords in the content of your site for example “Make Money Online”. Then you search on Google for "Make Money Online" search term and see how many websites are competing on the keywords. For every click thru, you will make some pennies depending on the keywords. Some keywords might give you higher rank than the others. Your site's ranking on the search engines will depend on how optimized it is with the keywords you choose and the number of competition it has. Good keywords are the key to any good internet business marketing campaign as can be seen below. The better the keywords chosen the more money you will make online.
Search Engine
Yahoo and Google are the top two sites where most of the web searches come from. Yahoo's directory, the Google Directory, and the Open Directory Project (dmoz) are web directories -- essentially subject indices. Search engine traffic is the one referred by search engine result page (SERP) like Google or Yahoo. Experts estimate that Google account for 45% of the searches while Yahoo gets 30%. Google, Yahoo and MSN are the top search engines to date. Another way to make money online is to utilize an auction website such as Ebay or Yahoo Auctions to sell unwanted merchandise that you own to others using the internet as a tool to do so. But it is only possible, if your website or blog is optimized for your visitors who are looking for quality information and for the search engines. I recommend advertising mainly with the larger, more reputable search engines to get the best traffic to your website.
Conclusion
Search Engine is ideal for websites with thousands of web pages. As I said in the part 1 already that, in many ways, starting a make money online business is no different to starting an off line one but online is a lot easier than you think. Ways to make money online is the same as addition and bandage a search clamp and again heave without nook, knock. The key to make money online is knowing how and where to start. Today I know that the challenge for anyone trying to make money online is figuring out what opportunity can make a difference for him. Although generating online traffic is an important goal of any website, attention should always be directed to the very first and most important issue in website marketing: targeting online customers. In summary, I believe that to make money online is not that hard.
Traffic / Keyword
Your need to have good traffic to make money online an in order to do that, you need to know which keywords to use as the best. Once you have them, you also need to know if those keywords are working for you, or if you will need to tweak them to get better results. So, keywords are a great topic to understand. You need to become a member of famous Directory like Google and Yahoo. Using service of Google called Adsense, you have to add your ads, details or article related to keywords in the content of your site for example “Make Money Online”. Then you search on Google for "Make Money Online" search term and see how many websites are competing on the keywords. For every click thru, you will make some pennies depending on the keywords. Some keywords might give you higher rank than the others. Your site's ranking on the search engines will depend on how optimized it is with the keywords you choose and the number of competition it has. Good keywords are the key to any good internet business marketing campaign as can be seen below. The better the keywords chosen the more money you will make online.
Search Engine
Yahoo and Google are the top two sites where most of the web searches come from. Yahoo's directory, the Google Directory, and the Open Directory Project (dmoz) are web directories -- essentially subject indices. Search engine traffic is the one referred by search engine result page (SERP) like Google or Yahoo. Experts estimate that Google account for 45% of the searches while Yahoo gets 30%. Google, Yahoo and MSN are the top search engines to date. Another way to make money online is to utilize an auction website such as Ebay or Yahoo Auctions to sell unwanted merchandise that you own to others using the internet as a tool to do so. But it is only possible, if your website or blog is optimized for your visitors who are looking for quality information and for the search engines. I recommend advertising mainly with the larger, more reputable search engines to get the best traffic to your website.
Conclusion
Search Engine is ideal for websites with thousands of web pages. As I said in the part 1 already that, in many ways, starting a make money online business is no different to starting an off line one but online is a lot easier than you think. Ways to make money online is the same as addition and bandage a search clamp and again heave without nook, knock. The key to make money online is knowing how and where to start. Today I know that the challenge for anyone trying to make money online is figuring out what opportunity can make a difference for him. Although generating online traffic is an important goal of any website, attention should always be directed to the very first and most important issue in website marketing: targeting online customers. In summary, I believe that to make money online is not that hard.
The Tips for Making Money Online (Part 1) by: Tsuyoshi Suzuki
In many ways, starting a make money online business is no different to starting an off line one. A make money online business is a lot easier than you think. This article has information on make money online business to make extra money online. One of the best ways to make money online is by simply selling information. The first concept you have to understand to make money online is this; your product has to be placed in front of people who are looking for it, making survey, linking service to your website and more (see part 2). The final free method to make money online is to use reward schemes such as paid surveys. And the thing you have to understand about being able to make money online is that you have to work at it.
Surveys
Surveys can help you earn an income from home. Here you search make money online business or minus or poster or darkness in make money doing online surveys is focused on make money taking online surveys. While Paid Surveys will not make you rich, it is a good way to generate cash flow especially if you are starting with nothing or have little or no technical skills. You can find others just by doing an Internet search for paid surveys. Try to find one that will be the most reliable and easiest when it comes to making money. You can surely make money or get high-ticket items when you join survey sites and take part in the surveys they send you. All survey sites are not fraud as conducting surveys is a legitimate economic activity. And last but not the least, keep in mind that you may not get rich with surveys but you can expect to see good money with them if you understand how surveys work and take precautions not to get scammed.
Links
Links to sites to boost your education and increase your profits. Another option is to write a few free E-courses that people can subscribe to via an auto responder and weave the links into your article. Now, the really important thing is to not just have the ads running on your site, but make sure that you have referrer links and banners to each of your advertisers, as the above four all pay you when you successfully refer a new publisher or advertiser. The articles have links to an affiliate or partnership websites which allow making money online from the affiliate activities.
Conclusion
Make money online are lots easier than make a living out there. Make money online surveys is focused on order, meal and book which contains all of the free online paid survey make money fast at home because make money online business is the same as make money online business or again heat and label or toy sometime have as a result of make money online business sometime information and label. Anybody that promises you an easy, effortless way to make money online is not telling the truth. The easiest and fastest way to start an internet business and make money online is with affiliate programs. One of the best ways to make money online is to focus your energy for a month or two and establish a membership website for your chosen market.
Surveys
Surveys can help you earn an income from home. Here you search make money online business or minus or poster or darkness in make money doing online surveys is focused on make money taking online surveys. While Paid Surveys will not make you rich, it is a good way to generate cash flow especially if you are starting with nothing or have little or no technical skills. You can find others just by doing an Internet search for paid surveys. Try to find one that will be the most reliable and easiest when it comes to making money. You can surely make money or get high-ticket items when you join survey sites and take part in the surveys they send you. All survey sites are not fraud as conducting surveys is a legitimate economic activity. And last but not the least, keep in mind that you may not get rich with surveys but you can expect to see good money with them if you understand how surveys work and take precautions not to get scammed.
Links
Links to sites to boost your education and increase your profits. Another option is to write a few free E-courses that people can subscribe to via an auto responder and weave the links into your article. Now, the really important thing is to not just have the ads running on your site, but make sure that you have referrer links and banners to each of your advertisers, as the above four all pay you when you successfully refer a new publisher or advertiser. The articles have links to an affiliate or partnership websites which allow making money online from the affiliate activities.
Conclusion
Make money online are lots easier than make a living out there. Make money online surveys is focused on order, meal and book which contains all of the free online paid survey make money fast at home because make money online business is the same as make money online business or again heat and label or toy sometime have as a result of make money online business sometime information and label. Anybody that promises you an easy, effortless way to make money online is not telling the truth. The easiest and fastest way to start an internet business and make money online is with affiliate programs. One of the best ways to make money online is to focus your energy for a month or two and establish a membership website for your chosen market.
Secret Search Engine Optimization Strategies: How to Turn Keywords into Conversions by: Derek Gehl
Are you focusing your search engine optimization efforts on getting tons of traffic from the search engines?
If you answered yes, then I am about to tell you something completely different from other Internet Marketers.
Forget about getting tons of traffic from the search engines. Get LESS traffic that converts MORE!
The Secret to Turning Keywords into Conversions is to Keep Your Keywords Focused
For example, if your site sells an all-natural remedy for acid stomach problems...
You start to do your keyword research and you discover that the keyword phrase "natural remedies" has 288 daily searches. But it has over 2,000,000 sites competing for it.
While the phrase, "acid reflux natural remedies" has 67 daily searches with just over 11,000 competing sites.
Do you want to spend all your time and effort trying to optimize your website for the first keyword phrase?
You may get more searches, but you'll never know how many of those searchers want to buy your stomach acid remedy. Not to mention the HUGE number of competitors the keyword has!
Or would you go for the second term, which only has 67 people searching for it -- knowing those 67 people are looking for EXACTLY what you offer? And, it has a MUCH lower competition number to boot!
Obviously, the second term is better!
Sure, you might get less traffic -- but the visitors you DO get will be MUCH more likely to buy your product.
Why You Will Make More Money with Less Traffic That Converts More
People search the Internet to find a solution to a problem and not necessarily to buy something. So what problems will they solve by coming to your website?
Think of a keyword as a "problem statement" that someone would type into the search engines.
When you can match your keywords to the exact problems they're trying to solve. You'll attract the BEST visitors to your site so you can focus all your optimization efforts on them!
Here are some more keyword research tips that will help you turn keywords into conversions…
Top Search Engine Optimization Tips for Finding Highly Focused Keywords That Will Bring the Absolute Best Buyers to Your Website:
Check your server logs. See what keyword phrases people are actually using to find your site. If there's something relevant that you've overlooked, build a page focused on that keyword phrase.
Also look for keywords that are causing people to leave right away because they're not finding what they're looking for. Ditch those keywords immediately.
Look for "intention." Say you sell cross-country ski equipment. People can come to your website looking for different things.
For instance:
They're looking to buy a specific product
They're looking for product reviews
They want information on how to get started in cross-country skiing
They want used or discount equipment
They want to know what kind of equipment will be best for them
They want to know what's new and hot in cross-country ski equipment
Same products -- far different intentions!
If you optimize a page (or pages) for each different problem people are trying to solve, you'll give them what they're looking for…
That means they'll stay on your site longer -- and you'll have a better chance of getting them into the sales process.
Check out your competition. What keywords are your competitors optimizing for, and on what pages?
You can spy on them by going to their websites and looking at their code!
In your web browser, just go to View on the main menu and click on Source or Page Source to "look under the hood" of any competitor's site. Then you can see what they're doing right and what you could do better.
Find your best keywords with pay-per-click advertising. This is the fastest way to find out just how well different keywords perform.
Pay-per-click lets you run ads based on two or three different keywords at the same time. This enables you can track which ones convert best. Make sure the ads click through to pages that relate directly to the keywords.
Focus your SEO efforts on the specific keywords that describe EXACTLY what problem each page solves. Don't be tempted by more general keywords with higher traffic numbers. They'll never send you the traffic you want.
Follow these search engine optimization tips and you will turn keywords into conversions.
Keywords: how to make money online, how to start internet business, ways to make money online, internet marketing course, online marketing course, internet marketing training course, web marketing course, how to start an internet business, e business strategy, online small business course
2009/02/16
Remote Blog or Self Hosted Blog?
So you’ve decided to blog, but aren’t sure whether you should host the blog yourself or sign up for a free service like blogger.com. It’s a dilemma that many bloggers face. There are pros and cons to both, which makes the decision difficult for many. Neither is perfect, and neither is for everyone. Fortunately, you should be able to make the best decision for you if you are armed with adequate knowledge of both. In this newsletter, we’ll go over services like blogger.com and others, plus software that allows you to host your own blog. We’ll also go over the pros and cons of each. After reading this, you will know which is best for you.
Who offers free blog hosting?
Many sites offer free blog hosting. Among them are Forumer, Blogger, BlogEasy, Aeonity, BlogThing and Blogates. A quick search for “free blog” on Google reveals many possibilities.
What software can I use to host my own blog?
Like free blog hosting, there are many possibilities for software that makes hosting your own blog easy. Most of them are free to use. These include:
WordPress(the most popular software)
Apache Roller
Blosxom
Geeklog
Textpattern
LifeType
There is also blog software which you can purchase for use on your site. These include:
Community Server
Movable Type
Radio UserLand
One negative about using software and hosting your own blog is that the process can often times be complicated. You have to download the software and install it to your server, which doesn’t always go easily. It’s particularly hard for those who don’t have a lot of experience installing things on servers.
Why should I remotely host my blog at a place like Blogger?
Places like Blogger allow you to host your blog there. It’s a good option for many people.
The Pros
• It’s easy to set up and maintain a blog. You don’t have to go through the trouble of installing software and configuring it to work on your server. All you have to do is sign up for an account and start posting.
• It’s friendly for beginning bloggers. Sites that host blogs offer good tutorials on how to make your blog postings, so that even someone who is completely new to the concept of blogging can do it easily.
• Most blog hosting sites are completely free to use. There is no need to pay for things like a domain name and hosting.
• Monetizing your blog is easy. Rather than having to manually put HTML/Javascript codes on your blog to manually set up things like AdSense and Pay Per Click advertising, you can select an option on most blog hosting sites that does much of the work for you.
The Cons
• You don’t have as many options to customize your blog. Remotely hosted blogs are admittedly somewhat limited in terms of what you can actually do on them. You have to stick with what is provided to you in terms of look and features.
• The URL you get is always yourname.BLOGSITE.com. You don’t get to have a custom domain name like YOURNAME.com. This can possibly hurt traffic to your blog.
• Blogs hosted on free blog sites don’t look as professional as self hosted blogs.
Why should I self-host my blog?
The Pros
• You have more options and more flexibility. You are able to tweak the blog to your liking.
• Your URL is your address for your blog. Rather than having go to where your blog is hosted to read it, they can read it right from your site.
• The ability to make your blog look professional. Blogs that are hosted on sites of their own tend to look a lot better than those hosted on free sites.
• More space for your blog. Free blog sites usually place a restriction on how much space you have for things like photos and music. By hosting your own blog, you are able to use as much space as you need.
The Cons
• There are sometimes problems with setting up blog software to run on your site and server. If you aren’t experienced when it comes to working with mySQL, the process will be hard.
• Updates aren’t as easy to post.
• You have to manually set up programs to monetize your blog. However, if you are good with HTML/Javascript, this shouldn’t be too hard.
• You have to pay for your own hosting and domain
As you can see, there are pros and cons to both. Which should you choose? Well, it depends on who you are and what you intend to use your blog for. If you intend to use it for business, then a self-hosted blog is the best idea. If it’s a personal blog, then a free hosted blog will probably be fine for you.
Closely examine all of the pros and cons mentioned above. That way, you’ll be able to make the best decision for you!
Internet And Business Online – The Act Of Interdependence
The best role of business online is that of interdependency. We’ve all heard the old saying, “No man is an island.” When it comes to online business this is especially true.
If a business owner who takes their business into the online world determines they will be self reliant and never accept the help of anyone then that individual will not be in business long enough to change their minds.
It is accepted fact that the greatest tool for long-term exposure to your website is through Search Engine Optimization (SEO). Without it potential customers can’t find you. It is unreasonable to expect that you can adequately develop a website without optimizing your website for the best possible search engine ranking.
Search engines also place a high value on sites that have links placed on existing sites. These ‘backlinks’ demonstrate to search engines that others trust your site. By placing your link on their website these other businesses indicate a trust and recommendation for your site.
In effect the two strategies listed above rely exclusively on what others can do for you when it comes to your online business.
Shirley Temple once proclaimed in her movie Rebecca of Sunnybrook Farm, “I’m very self-reliant.” American westerns are filled with lines dealing with pulling yourself up by your bootstraps and holding down the fort. Many of us have grown up to believe if we want something done right we have to do it ourselves.
This thinking is in opposition to the rules associated with an online business.
The online world can only exist because people share. Individuals share technology, but the also share links, reviews, blogs, forums and a wide range of other marketing strategies that find a commingling of interdependency.
In online business you are as dependent on others as they may be on you. Unlike the word ‘dependent’, the term interdependent indicates a mutual dependency. In other words you are depending on others to help provide links back to your site while they are equally dependent on you (or others) for the success of their business.
Have you really taken a proactive approach to networking? It’s possible you are reading this today and you’ve never considered asking someone else to place a link to your site on his or her online business site.
It can feel awkward depending on others to achieve online success especially if you’ve been lead to believe reliance on others is also a sign of imposing on their otherwise brilliant generosity.
I suppose it could be a deep-seated sense of pride that makes it hard to consider the need to ask others for help. However, the truth is depending on others is really what has made the Internet possible. The growth of this online world is comprised of a link of computers, networks and servers that are connected in a way that provides the maximum benefit for all.
Building an online business can feel a bit like trying to build a house of cards. Without the ability to rely on the other ‘cards’ around you it is virtually impossible to build.
Interdependence. This is the essence of online business.
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